The Gemini Group (TGG) is an award-winning, leading integrated marketing, public relations and crisis management firm with nearly 25 years of experience in: segmented marketing, brand development, media relations, community/public affairs and event planning. Our sweet spot is where community, business, consumer, politics, and media collide. We pride ourselves on developing multi-level campaign-style approaches to help our clients achieve their goals. We are widely recognized for providing results-oriented, measurable, integrated communications, public relations, marketing and event services. We have a vast amount of experience in working with clients to provide all communications support and strategy, focusing on media relations, storytelling with local appeal and national reach to enhance word-of-mouth and producing memorable events.
TGG was ranked 53rd on Crain’s Chicago Business’ Biggest Minority-Owned Businesses. We are certified as a Minority Business Enterprise (MBE) under the Business Enterprise Program (BEP) for Minorities, Females, and Persons with Disabilities and Disadvantage Business Enterprise (DBE) in the Illinois Unified Certification Program (IL UCP) that helps clients meet their goals through creativity and collaboration.
We help our clients navigate change, protect reputations, endure crises, build images, grow businesses and develop beneficial relationships.
We have contributed to the success of a number of high-profile brands, companies, people and organizations, such as: President Barack Obama’s Illinois State and United States Senate Campaigns, Black Contractors United, Chicago Blackhawks, Chicago Cubs, Chicago Urban League, CSX Transportation, Grosvenor Capital Management, McDonald’s, METRA, Midwest Gaming, Miller Brewing Company, Tanqueray London Gin, The Rainbow PUSH Coalition and Wendy’s International, to name a few.
We create strategies that enable our clients to have individual conversations with their mass target markets. We help our clients navigate change, protect reputations, endure crises, build images, grow businesses and develop beneficial relationships. We have also produced and managed some of the most highly recognized and successful events across the city and country, including: GCM SEM Conference, Chicago Cubs Convention, Chicago Blackhawks Convention, Chicago Urban Leagues’ Annual Golden Fellowship Dinner Gala, World Business Chicago’s Chicago Consular Corps Gala, Rainbow PUSH’s Annual Wall Street Project Economic Summit, Rainbow PUSH Automotive Project, Illinois Association of Medicaid Health Plans’ Annual Conference and BEP Fair, Project SYNCERE’s Empowered Games, as well as a host of other corporate conferences and conventions.
The specific strategies we use are obviously based on the individual clients and their desired goals; however, our philosophical approach is the same – to develop long lasting, beneficial relationships. We believe all business is based on relationships; thus, companies are always trying to strengthen their relationship with their customers. We have the capabilities to assist with:
• Event Planning – producing the most unique and memorable events possible; from business meetings and product launches to gala dinners and wedding banquets.
• Business-to-Business – creating strategies to enable clients to tap into the strong resources and network of the African American and Latinx business sectors, which will build a strong presence in the community.
• Community Relations – involving clients in worthy programs, events, projects, organizations and individuals to highlight your public image.
• Crisis Management – develop strategies to interrupt the news cycle or control messaging in the news for everything from race relations, community outrage, unamicable separations, public ridicule, to major layoffs.
• Diversity Relations – assisting clients develop strong, working relationships with the culturally diverse communities they serve. As well as advise on guidelines and attracting W/DBE businesses and consult on supplier diversity relations and attracting multicultural applicants.
• Grassroots Marketing – implementing personal, simple strategies to produce vast amounts of word-of-mouth, influence the target market to make extraordinary changes and ultimately to develop a relationship with the target market.
• Marketing consultation – constantly keeping clients in the loop with the latest and most relevant topics and issues in reference to your intended target audience.
• Media Relations – generating media coverage, building overall awareness and creating positive perception. We also provide media training including preparing executives and spokespeople on how to control an interview.
• Public Relations & Publicity Planning – developing and implementing programs that will gain media attention and obtain vast amounts of word-of-mouth.
We have the knowledge, creativity, experience, marketing savvy and network to allow our clients to successfully develop a mutually beneficial relationship with their target market.