Founded in 1975 by Inocencio Carbajal aka “El Guero”, Carnitas Uruapan is
the legendary destination for those whose palates crave authentic Carnitas
from Michoacan, Mexico. It’s no secret that Inocencio’s hard work, passion
for Mexican flavors, and courage have made him a local celebrity in
Chicago’s Pilsen neighborhood, where he opened the first restaurant more
than 40 years ago.
Carnitas Uruapan has created a successful brand story, featured in a
variety of media outlets, including Univision, The Food Network, VICE, The
Cooking Channel, and PBS by consistently making sure the family recipe
remains true to its Mexican heritage, unmodified for the American market
in any way. Now, with the recent expansion into a second location in Gage
Park, Carnitas Uruapan will continue to expand the brand with its
traditional menu, but bringing a refreshed brand look and feel for patrons
to experience.